0 student

Overview

Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles.

You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities.

We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.

You will study areas such as:

  • consumer psychology and behaviour
  • the interface of business with society and culture
  • business economics
  • strategic management
  • market research

The programme reflects the latest developments in this fast-moving field – you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.

You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.

Professional accreditation

We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the “Triple Crown“.

 

Rankings

The University of Bradford is ranked 301-400 in the world for Business and Economics in the 2019 Times Higher Education World University Rankings.

Entry requirements

Typical offer – 112 UCAS tariff points.

We take into consideration a number of factors when assessing your application. It’s not just about your grades; we take the time to understand your personal circumstances and make decisions based on your potential to thrive at university and beyond.

A levels

There are no specific subject requirements.

BTEC Extended Diploma

DMM – there are no specific subject requirements.

Applicants on Access Programmes

There are no specific subject requirements.

International Baccalaureate requirements

112 points to include at least 2 HL subjects plus HL 3 or SL 4 in Maths.

Plus minimum of

GCSE English and Mathematics at grade C or 4 (equivalents accepted).

English language requirements

Minimum IELTS at 6.0 or the equivalent.

If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course.

Course Content

All module information is subject to change.

First year

Core

Business Economics (AFE4001-B)

Finance and Accounting for Managers (AFE4015-B)

Foundations of Marketing (MAR4002-B)

People, Work and Organisations/Work in Context (HRM4009-B)

Principles of Management (OIM4006-B)

Option

Fundamentals of Artificial Intelligence and Data Analytics (OIM4012-B)

Operations and Technology Management (OIM4011-B)

Principles and Practice of International Business (SIB4001-B)

Elective

Second year

Core 

Business Law and Ethics (LAW4004-B)

Employability and Enterprise Skills (HRM5004-B)

Integrated Marketing Communications (MAR5007-B)

Marketing Management and Strategy (MAR5008-B)

Understanding Consumers (MAR5010-B)

Option

European Business and Management (SIB5006-B)

Management of Information Systems (OIM5009-B)

Organisational Design and Analysis (HRM5014-B)

Strategic Management (SIB5003-B)

University Elective

Final year

Core 

Final Year Business Project (HRM6013-D)

Consumer Insight (MAR6008-B)

Interactive Services Marketing (MAR6011-B)

Option 

Business Ethics and Social Responsibility (HRM6010-B)

Cross-Cultural Management (SIB6009-B)

European Business and Management (SIB5006-B)

Innovation in Logistics and Supply Chain Management (OIM6013-B)

Multinationals in Emerging Economies (SIB6011-B)

University Elective

Career support

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.

AWS Academy program from Amazon Web Services (AWS)

The School of Management has joined the prestigious worldwide AWS Academy program from Amazon Web Services (AWS). All students will be given an opportunity to enhance their employability skills, helping to make them ready for the world of work.

AWS Academy is a global program that provides educational institutions with access to cloud computing content to support student learning in a competitive digital workplace. As a member of the AWS Academy, the University of Bradford will help students become proficient and certified in the use of AWS technologies and ready to join the dynamic cloud IT workforce.

All learners will have the opportunity to seek professional certification with the skills gained through AWS Academy content, delivered by University staff that are AWS Academy accredited.

Career Booster

During your time studying at the Faculty of Management, Law and Social Sciences you will have the opportunity to take part in our distinctive career booster programme throughout the duration of your course. The programme is designed to equip you with the necessary skills and graduate attributes to be job-ready when seeking employment with leading innovative organisations. The Career Booster Programme (PDF, 2.8 MB) offers you the opportunity to gain certificates in:

  • The European Computer Driving License (ECDL) – the benchmark for digital literacy
  • Sage 50 Accounting and Sage 50 Payroll – training that will allow you to develop leading accounting and payroll software skills
  • Project Manager Professional certificates – giving you the edge when seeking to become a Certified Project Manager
  • Big Data analysis and reporting skills – using Software and Services (SAS) that will lead to certification.

In addition, the programme will also include activities to promote teamwork, confidence, communication and many other skills sought by employers.

Developing a portfolio of Continuing Professional Development (CPD) Certificates will demonstrate to employers that you are not only ambitious but also take responsibility for your own professional development.

Career prospects

Our Marketing degree is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields.

Among the organisations to have recently employed our graduates are the BBC, Thomas Cook, Santander, Mondelez International, Mars, EuroDirect, Princes Foods and Great Rail Journeys

Employment statistics

86% of our 2017 Marketing graduates found employment or went on to further study within six months of graduating.*

Salary expectations

The average starting salary for our 2017 Marketing graduates was £19,317.*

*These DLHE statistics are derived from annually published data by the Higher Education Statistics Agency (HESA), based on those UK domiciled graduates who are available for employment or further study and whose destinations are known.

.

Learning and assessment

For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, workshops, computerised simulations, virtual learning environment activities and live business projects.

Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, a mixture of examinations, essays, group work and presentations will be used in assessment of your work.

 

Curriculum is empty

Instructor

Free

Leave a Reply

Your email address will not be published.