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Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, which we believe offers opportunities and risks in equal measure. Step into this world, and explore how to manage marketing within it, with Coventry University’s Digital Marketing Management MSc.

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The aim of this contemporary course is to help prepare you for potential future careers in digital marketing management. The course explores the theoretical knowledge, skills and personal attributes which may help you to become a leader in the digital marketing industry. On successful completion, students should learn and explore how to become an adaptable and proactive digital marketing professional, which may help you to progress into senior management positions in future.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.


Course information

By studying the MSc Digital Marketing Management, you will be given the opportunity to explore a variety of topics related to digital marketing management.

Through a strong focus on corporate engagement, the course should enable you to learn a wide range of transferable skills which may enhance your potential future employability. You may be tasked with producing a digital marketing project, examining the impact of digital and disruptive technology for marketing, exploring how to communicate ideas to different audiences, undertaking online presentations and taking part in a simulated electronic business game.

The course also grapples with the rise of disruptive technologies, that could significantly alter the way businesses or industries operate – in recent years, some of these disruptions have had a major impact on marketing, with technologies such as blockchain, or the availability of big data, altering the way firms do business. The module ‘Disruptive Technology in Marketing’ seeks to build your understanding of how these technologies can benefit marketers, particularly in the digital space, and challenge you to manage the risks also associated with them,

Other areas covered on the course include how to manage digital marketing projects, which can be complex in their scope and usage of technology, and how to effectively examine and interpret digital marketing analytics, an essential tool in informing strategic marketing decisions from a management perspective. When coupled with a module focused on consumer behaviour, you will explore how organisations build their knowledge of people’s behaviours online, and ensure campaigns are effective in an increasingly digitised business environment.

When learning about digital marketing management, the course should help you develop a range of transferable and relevant skills such as developing an understanding of consumer behaviour as well as producing a marketing communications situations analysis and undertaking a boardroom pitch of a marketing communications campaign for a client. You will also examine how to manage global marketing teams.




This course currently includes the Professional Development Module. Each of the participating postgraduate courses currently have an individually tailored version of the Chartered Management Institute (CMI)** Professional Development module. For more information on the content of each module, see the Study Themes section of this course page.


  • Managing Digital Marketing Projects
  • Digital Marketing Strategy
  • Disruptive Technology in Marketing
  • Marketing Strategy, Planning and Control
  • Consumer Behaviour
  • Marketing Communications
  • Digital Marketing Analytics
  • Managing Global Marketing Teams
  • Global Professional Development – Consultancy
  • Project


Course code:



Study options:

1 year full-time
2 years part-time

How to Apply

Full time 
Part time 


Coventry University


September 2020



2020/21 fees TBC*
2019/20 fees – £11,450

Find out more 


Faculty of Business and Law

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

Chartered Management Institute (CMI)

The course currently includes the Chartered Management Institute (CMI)*accredited module, Global Professional Development – Consultancy. Students who successfully complete the CMI module and meet the CMI evidence requirements will also gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting. This will enable you to apply for Chartered Manager status via the qualified route, once all CMI entry criteria have been met (please visit the CMI website for full details on the criteria to qualify as a Chartered Manager and applicable fees).

*Coventry University’s accreditation with CMI is currently ongoing for the relevant modules, but is frequently reviewed and monitored by the CMI through their quality systems. Whilst Coventry University hopes and anticipates that these reviews will continue to be successful, if they were to be unsuccessful, this relevant module in this course would no longer be accredited and we would notify applicants and students as soon as possible.

Chartered Institute of Marketing (CIM)

We are currently a Chartered Institute of Marketing (CIM)** accredited Study Centre, as well as being part of the CIM Graduate Gateway scheme, with the modules of our courses aimed to map to CIM professional qualifications. This means that students who successfully complete the Digital Marketing Management MSc at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Additional fees apply.

**Coventry University’s accreditation with CIM is renewed annually, with the current course mapped to meet the awarding bodies requirements. Whilst Coventry University hopes and anticipates that any renewal would be successful, if the renewal were to be unsuccessful, this course would no longer be accredited and we would notify applicants and students as soon as possible.


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