The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector.
You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.
The application of theories and tools to real industry scenarios enables you to use industry information and analyse various data sources to make optimal strategic marketing decisions.
The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
The School of Management’s MSc in Digital and Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.
Candidates for the MSc in Digital and Strategic Marketing will normally have a first degree or its equivalent in any discipline from an approved higher education institute.
Usual entry requirement is: a UK degree 2:2 degree or its equivalent in any discipline from an approved higher education institution. Equivalent professional qualifications will also be eligible if supported with appropriate practical experience.
As the programme is delivered entirely in English, applicants must be able to demonstrate proficiency in the English language thus, UK educated students must have a GCSE grade 4 (C) or above.
Applications are welcome from students with non-standard qualifications or mature students (those over 21 years of age on entry) with significant relevant experience.
English language requirements
If we need evidence of your proficiency in English, you will be required to achieve the following minimum scores in one of these recognised tests:
IELTS: 5.5 overall, with no sub-test below 5.0, and successful completion of an additional six week English pre-sessional course taught by the University of Bradford, which must be completed prior to the start of the course; or
IELTS: 6.0 overall, with no sub-test less than 5.5; or
Internet-based TOEFL: 80 overall, with minimum scores of Listening 17, Reading 18, Speaking 20, Writing 17); or
PTE-A (Pearson Test of English-Academic): 55 overall, with no sub-test less than 51.
Candidates who are not citizens of the European Union will also be subject to further requirements imposed by the government for the issue of a student visa. Please check the UK Home Office website for the most up-to-date information, as these requirements are subject to change.
Exceptionally, holders of a UK degree awarded within 2 years prior to entry to the Bradford programme may be exempt from these English test requirements.
If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course.
All module information is for 2019 entry, and is subject to change.
Marketing Planning and Strategy
Digital Marketing Strategy and Analytics
International Strategic Marketing Simulation
Developing Skills for Business Leadership
Corporate and Social Responsibility
Entrepreneurship and Innovation
Accounting and Finance
Corporate Financial Management
International Master’s Summer School
The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.
Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes, there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.
AWS Academy program from Amazon Web Services (AWS)
The School of Management has joined the prestigious worldwide AWS Academy program from Amazon Web Services (AWS). All students will be given an opportunity to enhance their employability skills, helping to make them ready for the world of work.
AWS Academy is a global program that provides educational institutions with access to cloud computing content to support student learning in a competitive digital workplace. As a member of the AWS Academy, the University of Bradford will help students become proficient and certified in the use of AWS technologies and ready to join the dynamic cloud IT workforce.
All learners will have the opportunity to seek professional certification with the skills gained through AWS Academy content, delivered by University staff that are AWS Academy accredited.
During your time studying at the Faculty of Management, Law and Social Sciences, you will have the opportunity to take part in our distinctive career booster programme throughout the duration of your course. The programme is designed to equip you with the necessary skills and graduate attributes to be job-ready when seeking employment with leading innovative organisations. The Career Booster Programme (PDF, 2.8 MB) offers you the opportunity to gain certificates in:
- The European Computer Driving License (ECDL) – the benchmark for digital literacy
- Sage 50 Accounting and Sage 50 Payroll – training that will allow you to develop leading accounting and payroll software skills
- Project Manager Professional certificates – giving you the edge when seeking to become a Certified Project Manager
- Big Data analysis and reporting skills – using Software and Services (SAS) that will lead to certification.
In addition, the programme will also include activities to promote teamwork, confidence, communication and many other skills sought by employers.
Developing a portfolio of Continuing Professional Development (CPD) Certificates will demonstrate to employers that you are not only ambitious but also take responsibility for your own professional development.
Our graduates are highly sought after for careers in management, consultancy or advanced management studies.
The sectors and jobs that our MSc students are employed in after graduation vary depending on their previous experience and pathway taken. In terms of career progression, it is useful to consider where alumni are three years after graduation. Looking at the data derived from the School’s ranking in the Financial Times Master’s in Management Rankings, on average 25% of them are in senior management roles and 20% in junior management positions three years after graduation.
Learning and assessment
The programme is summatively assessed by a mixture of written examinations, assessed coursework, case studies, group projects, simulation and multimedia presentations.
Assessment is integrated with learning and teaching to support and demonstrate achievement of the learning outcomes for individual modules and the programme as a whole. Emphasis is placed on the feedback function of formative assessment as part of the learning, teaching and assessment strategy as a whole.
You’ll be allocated a Personal Academic Tutor, who will provide you with personal guidance and support.
Module leaders and tutors are accessible, providing office hours and appointments in order to support your learning beyond class contact.
The Effective Learning Service (ELS) is a dedicated facility within the Faculty of Management, Law and Social Sciences, established to support our students to maximise their academic learning (e.g assignments and examinations), as well as help overseas students adapt quickly to UK academic requirements.
The ELS provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area.
These are in addition to the wide range of student support that is offered by the University of Bradford at the City Campus.
The strong research culture of the School of Management faculty informs the teaching and learning of our students.
Our extensive industry networks provide the avenue for application of this knowledge.